DTC Growth Director

Part-Time Growth Director – Paid Media & Shopify (20 hrs/week, remote, reports to Laura Taylor): Owns paid media strategy and execution across Meta and Google Ads, landing page optimization, and Shopify performance tracking during Mingle's DTC infrastructure rebuild. Requires Meta/Google Ads fluency, Replo landing page experience, ROAS/LTV thinking, and DTC food/beverage or beauty background. Success means above-benchmark conversion rates, clear ROAS, and a repeatable testing framework with weekly reporting.