The role You'll own social at WeNatal. Instagram, TikTok, LinkedIn, Pinterest. the founder accounts, and whatever platform matters next. This is a builder's role, not a scheduler's. You'll shoot with the founders once a week, edit what you capture, write hooks that stop the scroll, run TikTok Shop lives, and turn what's working into a repeatable growth engine. You report to the Director of marketing and CEO and work daily with our content, email, and paid teams. We're looking for someone eager and hungry who already lives in this space. If fertility, motherhood, and wellness are what you watch, read, and talk about on your own time, keep reading.
What you'll do Social growth and management Run WeNatal's channels day to day, Instagram and TikTok first, and lead the push into new platforms Manage the founder accounts: capture and edit weekly in-person content and shape their voice on social Grow through trial reels and other test-and-scale formats, iterating on hooks, pacing, and structure until something hits Own TikTok Shop, including weekly live shopping, product tagging, and creator affiliate activation Build and execute content calendars that support product launches, campaigns, and ongoing education Connect content across platforms so a blog post, an email, a founder video, and a TikTok all pull in the same direction Engage directly with the community in comments and DMs, in a way that builds trust Track growth, engagement, and performance, and turn it into clear direction on what to do next
Brand and creative Shape how WeNatal shows up across social, partnerships, and content Spot trends, cultural moments, and whitespace early, and move before they peak Bring ideas that push the brand somewhere new while staying grounded in our mission Contribute to creative direction, storytelling angles, and content concepts that feel distinctive and ownable
Cross-functional Partner with email, paid media, and retention to align messaging and campaigns across channels Support product launches by activating affiliate partners and coordinating storytelling across touchpoints Keep brand voice, visuals, and messaging consistent across every platform and partnership
Your first 90 days Take over both channels and the founder accounts without a drop in output Ship a weekly founder shoot and a weekly TikTok Shop live Run a trial reel program with a clear read on what's growing the account and why Present a 2027 social plan with a point of view on where we win
Who you are 3 to 5 years running social for a consumer brand, ideally wellness, beauty, or parenting You edit your own video and can turn raw founder footage into a post the same day You write hooks. You can show us five that worked and explain why You've grown an account, yours or a brand's, and can walk us through what drove it You know TikTok Shop and live shopping, or you've been dying to try it and have a plan You set trends more than you follow them You're comfortable on camera and comfortable directing founders on camera You care about fertility, pregnancy, and motherhood as a subject, not a category You live in Los Angeles, Orange County, or close enough for a weekly shoot in Bevelry Hills / Santa Monica