DTC Growth and E-commerce Manager Junior-Mid Level | Fractional | Hands-On Startup Role
We’re looking for a hands-on junior-to-mid-level DTC/e-commerce marketer to manage our website and email/lifecycle marketing as we prepare for launch and grow the brand post-launch. This is a fractional, ongoing role within a lean startup environment, so we’re looking for someone comfortable wearing multiple hats, getting into the details, and executing day-to-day. This is not a senior strategy or people-management role. Website + E-commerce Manage the DTC website experience and ongoing optimization, with a focus on conversion, customer experience, and revenue Manage PDP, offers, pre-order functionality, and ongoing site updates Support CRO efforts by identifying opportunities, developing test ideas, & managing A/B tests Monitor and report on key e-commerce metrics, including CVR, AOV, subscription conversion, retention, and LTV Coordinate with developers/designers as needed for site enhancements; this is a website management and optimization role, not a web development role Monitor the customer journey from landing page through checkout and post-purchase and identify opportunities to improve it
Subscription Research and recommend the best subscription platform/app for our business Manage implementation and ongoing optimization of the subscription experience on site Manage the customer subscription journey, including signup, account management, skip/cancel flows, and retention Monitor subscription performance and identify opportunities to improve conversion and reduce churn
Email + Lifecycle Manage the email calendar, campaigns, segmentation, and reporting Build and optimize key automated flows, including welcome, pre-order, abandoned cart, post-purchase, subscription, replenishment, and win-back Support lifecycle strategies designed to drive conversion, repeat purchase, and retention Test and optimize email messaging, creative, offers, timing, and segmentation Monitor email revenue, engagement, and conversion performance
Launch + Pre-order Help build and optimize the DTC experience ahead of our January launch Support the September/October pre-order launch, including founding-member perks and the pre-order customer journey Ensure the website, subscription experience, email flows, and customer communications are connected and launch-ready
Bonus Hands-on paid media experience, particularly Meta/paid social, would be a major plus as we expect to add paid acquisition once budget allows
Ideal Profile We’re looking for someone with 3–5 years of relevant DTC/e-commerce and/or lifecycle marketing experience who is comfortable working hands-on across website, CRO, email, and subscriptions. Experience with Shopify and subscription platforms/apps is highly preferred. The right person is scrappy, curious, analytical, organized, and comfortable in an early-stage environment where priorities can evolve quickly. Experience at a startup or emerging consumer brand is a plus. Engagement Fractional, ongoing engagement. Initial workload will be somewhat higher around pre-order setup, launch preparation, and subscription implementation, with the ongoing cadence expected to flex based on launch and growth priorities. Exact hours and engagement structure (hourly vs. monthly retainer) can be determined with the selected candidate based on scope and availability.